One-on-one with Parcelle studio
What sets this collection
apart is Peppermint’s collaboration
with a talented artist from Montreal, Marie-Eve Chicoine,
who is the creative mind behind Parcelle Studio.
As a designer, where do you find your inspiration?
Everything between the moon and the sea. Mother Nature's works are an inexhaustible source of inspiration to me. Plus, I sometimes go through phases during which I am captivated by a particular subject or theme for a while, like lately, I’ve been kind of obsessed with textures.
What are the main creative challenges you face?
Experimentation is an important part of my creative process, which involves a lot of trial and error, and many hours of research and development. What's more, it takes me a ridiculous amount of time before I reach the necessary hindsight to appreciate a work’s final result. So I'd say my biggest challenge is time management.
How is the Peppermint X Parcelle collection specifically designed for women?
The collection is designed not just for women, but specifically for women who want to proudly display their colours and share their passion for cycling.
I strongly believe that fashion is a vector of communication in itself.
The way we dress conveys part of our state of mind and shapes our attitude. Since the flower is a symbol of deployment, the floral motif conveys the message of self-transcendence and personal fulfillment, while the vibrant colours propagate the vitality and boldness of the cyclist seeking to surpass herself.
As a designer, what are you most proud of?
My curiosity, naivety and sense of exploration often lead me into situations in which I'm not in full control of the situation. For example, last year I signed up to present a show at the fashion and design festival (now MAD festival) without really knowing what it all entailed. So I found myself designing a collection of 12 looks, creating 2 prints, helping organize the event, collaborating on the creation of a musical score, and much more. Looking back, I think it's challenges like these, personally undertaken and successfully completed, that make me the proudest.
What values do you wish to convey through your work?
My aim is to convey the importance of contemplation.
My greatest wish is to capture the public's eye and lead their mind to contemplation through a selection of soothing and/or stimulating colours, textures and effects, and, in the best-case scenario, for them to continue their exploration by observing everyday elements.